We spend much of our waking lives at work. Our reward is money, perhaps a measure of power and fame. We see work colleagues more than our own families. There are deadlines to meet, bosses and clients to please, office politics to negotiate, until at the end of the day, we ask ‘what was it all for’?

Organisations jostle for talent and push for more productivity while they see silos grow stronger and internal battles become more vicious.

A shared purpose brings meaning to work, a common belief in doing something positive for the organisation and wider world.  This e-book is based on our observations and work with purpose-driven enterprises.

Written by Mike Freedman. Graphics by Jadesign

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