Challenge
In 1999, Healthbridge was developed to be the switch between medical aids and medical practices, giving real-time information on a patient’s status. Leadership knew that technology, however cutting edge, could be copied. They needed a unique, sustainable advantage.
Process
The food was a disaster, the beds were home to an army of hungry bugs, service was scarce, temperatures soared, then the generator broke down. The executive retreat was turning into an episode of Survivor.
Mike Freedman was there with HealthBridge, to shape a shared purpose, vision & common values. With rumbling stomachs, free from Powerpoint & mostly left to our own devices, the 20 of us sat in the shade of an umbrella tree to share what moves us. 20 minds came together co-creating the kind of enterprise Healthbridge wanted to become.
25 years later, the purpose has been refined, values synthesised & we still come together
to take the journey further. Culture is not an occasional event at Healthbridge.
Impact
Today, Healthbridge serves over 6 000 practices with healthtech that enables medical practitioners to focus on what they do best - provide better health outcomes.
In 2023, cognisant of AI, NHI, and the power of platforms, Healthbridge leaders and Freedthinkers reshaped purpose and vision to embrace expanded horizons, not dreamed of under the umbrella tree.
"My last slide at every monthly induction, where I present our Purpose, Vision and Values, still reads, “Mmmm, I see, you want to do well by doing good.” From the Yoda of Fuzzy Things who facilitated our very first culture session, Mike Freedman"
Luis da Silva, CEO Healthbridge
