Visuals from ’Taking back Control’ – in-depth conversations with 30 women, between the ages of 35 and 50

Our story, briefly

WHAT
Since the dawn of the new century, Freedthinkers has strived to do three things well
      • Mine actionable insights
      • Grow good brands
      • Facilitate the future of places

Our landing page is the guide to short case histories.

WHY

We see start-ups and scale-ups, leaders and laggards, towns and cities from the inside. We hear their stories. Their potential becomes clear, so do the blockages.  Our purpose is to liberate potential  – the potential of a place, a brand, an enterprise and all who work there.

HOW

We put together top teams that include researchers, analysts, strategists, creatives and subject matter specialists. These teams range from 2 – 12, at any one time. We listen, we analyse, facilitate and co-create, always in close collaboration with our clients.

WHO
The two partners are Mike Freedman and Pippa Kapelus.

Mike Freedman took elements of his first career as an award-winning copywriter, his time as a brand architect for a bank, a facilitator for an inner-city vision and company culture guide, to start freedthinkers. He plays an active role in most development projects.

Pippa Kapelus comes from a background of in-depth research. She joined Freedthinkers in 2001 to link insight with action; what is with what can be. She designs and runs stakeholder engagements for brand, place and culture.

We can only do what we do with a wonderful array of very talented people who enjoy working with us on projects of meaning.

WHERE

We have been a virtual operation since birth, apart from a three year experiment in Turbine Hall, Joburg. We work across Southern Africa.

Team leaders

Mike Freedman

Pippa Kapelus

Looking for clarity? Let’s discover how we can help

connect@freedthinkers.com