Chat GPT hallucinates. So do Claude, Perplexity, Bard now Gemini. And most of all, humans. We pick what we like from an endless buffet of facts, half truths, urban myths, opinion-leaders opinions, politicians’ promises, scare stories and lies.  

We are a confused muddle of beliefs, aspirations and emotional hunger, often wanting to do the right thing, overwhelmed by the need not to be wrong, not to detach from our herd. 

Human hallucinations spread to infect companies, non-profits, governments. Conspiracy theories take root. Misinformed choices are made. Targets are missed. Anger boils up and over.

The remedy is simple. Don’t hallucinate. Rather dream. Dream of a better world and the part you can play. Dream individually and collectively, building on a foundation of facts and insights. And from this dream, step back, step by logical step, to the present moment. It’s a journey back from the future. Let us light the way.

We co-create and facilitate doable dreams, for places and brands. Let’s connect.