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The world
needs
the good guys
to win

What we do

We grow purpose-driven brands, and re-purpose places

Investigate what is

We talk to your stakeholders. Discovering what is and what can be. Your high ground and sinkholes. Knowing what to fix, and what to emphasise.

Co-create what can be

Together, let’s discover what you can become. The shared purpose that guides you. The unique value you can offer. The obstacles in your way, and how to remove them. Let’s co-create with you the road to the future.

Spark how to get there

You need to make an impact. To grow a strong, wanted brand. From the inside out. Communicate your unique value, clearly, memorably. We’re here to light the way.

Our Work

From in-depth research, through strategy to action, we’ll be your catalysts of change, and agents of growth.

Victoria Falls: Client IFC/World Bank

A path to economic resilience

Victoria Falls relies on tourism and during Covid it showed. Empty hotels and restaurants. Elephants roam near empty streets. In this time of reflection, Freedthinkers was called in to find a path to economic resilience.

Workshop17

Inside-Out Branding

The Workshop 17 experience is a choice of classy, welcoming, shared workspaces. With stylish, ergonomic furniture, South African art, and barista coffee. Freedthinkers job: to bring the spirit of the inside to the outside.

DebtBusters: Client IDM

Purpose-Driven Growth

Debt review is a lifeline for everyone drowning in debt. But debtors’ embarrassment, and bad actors, have tainted the category. DebtBusters, the brand leader, set out to change that. Freedthinkers was asked to help.

Connect

Share your challenge. Let’s find the hidden opportunity.