We designed a process designed around women, aged 35 to 50 with good incomes. We have learned over many years that this market asserts high influence in financial and other household decisions.
Through a series of ten coffee conversations with small groups of friends, we deepened and affirmed many dynamics. These influencers have the knowledge, determination and strength to assume control over short and longer term financial goals.
We learned about strategies to manage money; the rationale behind decisions, be they decisions to change or not to change. How they are preparing for the oncoming economic storm.
Value Experienced is key. When value is deeply experienced, there is conviction and comfort in decisions made.