I just want to make a ding in the universe.
Steve Jobs

The fact that you can only do a little is no excuse for doing nothing.
John le Carre, "A Most Wanted Man"

Work is a big chunk of our lives. It should mean something, beyond the paycheck. While very few of us make Apple-sized dings, we all make ripples in the flow of things, shaping the future in smaller & larger ways.

When we find meaning in the work we do, we will almost certainly do it better. Shared purpose binds us together more powerfully, more authentically, more sustainably than speeches, punishments & rewards. Purpose that is truly lived, will flow through culture into the brand.

Finding shared purpose answers why. Culture, guided by values, is the how. Brand then can become the visionary what.

If you want to build a ship, don’t drum up people together to collect wood and don’t assign them tasks and work, but rather teach them to long for the endless immensity of the sea. Antoine de Saint-Exupery