Freedthinkers is a partnership that works with enterprises and places to discover what is, and how to mine a wealth of possibility in this rapidly changing world.

Enriched by a pool of knowledge and a stream of insights, we help you shape a clear view of a desirable and feasible future.

GATHERING KNOWLEDGE
freedthinkers explores perceptions, beliefs, and cold, hard facts. We engage deeply, interrogating the numbers, to discover why. To distil useful & directional insights. To open new possibilities and initiate change.
CLOSE ENCOUNTERS

How does a rural mother, living on grants, approach wellness and nutrition for her family? What do entrepreneurs want from their mobile operators? How do people juggle debt and save? In-depth engagements bring you closer to your market.

INSIDE STORIES

Stories define your enterprise, they illustrate who you are. What stories are being told now, inside your organisation? What stories do you cherish, what would you like to change? And how?

GROWING ENTERPRISES
Everyday busyness can be overwhelming. It’s hard to find time to think about things like: ‘Why are we doing what we do?’
‘How might we grow, in new ways?' 'What will we do differently?'
PURPOSE CASCADES

To find meaning in work, makes for more care, more innovation. A shared purpose, cascading through an enterprise makes discussions more fruitful, decisions more meaningful, implementation more certain.

We help to cascade purpose for businesses and non-profits, blue chips and new chips. We see its transformational power.

LIVING VALUES

As enterprises evolve and times change, values need to be re-examined. Are they still relevant, are they lived? What lies under the surface? Conflicts and frustrations happen. Fight or flight becomes an unwelcome duality.

We help teams live the third way. Where values guide belief & behaviour. Where discussions are vigorous and minds are open. Where the power of the whole transcends the sum of its parts.

DEFINING BRANDS

Your brand lives in a network of minds. Frustratingly intangible, with significant tangible value. Strong brands mean something. Claiming authenticity in an increasingly suspicious world is not enough; a brand needs to become a force for good.

We project manage the building of brands… from essence to clarity of message

IS THE DESIRABLE, VIABLE?

The project is attractive – before you commit, you have one question. Is the project investable? Investable in terms of time and money.
Will it be funded internally, or externally? And how? And by who?

We can help you turn the desirable into viable. And if it can’t, or shouldn’t be done, we’ll tell you that, too.

CHANGING PLACES
How might an inner city reverse capital flight? How do you repurpose mining and fishing towns, as resources dwindle? How can a precinct become future fit? What makes public space meaningful, office space truly productive?
We facilitate and test best possible futures for the built and unbuilt environments.
CO-CREATING THE FUTURE

We hold broad and deep dialogues with controlled and random samples of stakeholders. We encourage dreams, show examples of initiatives with possible relevance. From the wisdom of many, we synthesise goals, strategies and tactics. These are now to be tested...and enriched.

IDENTIFYING THE CATALYSTS OF CHANGE

Change needs to be systemic, to excite community and capital alike. Pre-feasibility studies highlight the catalytic projects that enable others. How they might achieve a decent return, directly and indirectly, on investment and quality of life.

Catalytic people will be identified too – people with the passion and grit to develop momentum. They need a forum for shared beliefs, open debate, and action.

RE-THINKING PUBLIC SPACE

How might an empty building, a derelict block, a dangerous alleyway, or common land be repurposed? How would a cultural space in an office or residential block work? How can a site tell the story of its past in a compelling new way?

From a new hub of business, to the world’s oldest desert, we re-connect people with a unique sense of place

INSIDE FREEDTHINKERS
Freedthinkers is a partnership dedicated to finding what is; what can be; & how to get there. Together, we seek clarity in complexity. This is how we work:
Care

We care deeply about the work we do, the people we work with, the ongoing vitality of our society and planet.

Collaboration

We believe in the unmatched power of many minds working together to achieve agility and deliver a generosity of ideas.

Clarity

Our ultimate value is to offer our clients clarity of thought & action.

And this is why: To find clarity & explore possibility. To be clear at the core & curious about the future
SNAP SHOTS
OUR CLIENT MIX
These are amongst our clients who reward us with repeat business. Thank you all.
for Profits

non-Profits
places

LESSONS LEARNED
Every piece of work we do is an opportunity to learn, to do things better and differently. It’s also an opportunity to share our learnings.
FREE-THINKING
Every so often, we write and talk about brands, strategy, culture, purpose and places

Looking for Clarity?
Let's discover how we can help